About
Your Business Isn't Broken — It's Behaving Exactly Like a Weather System.
I've spent thirty years building things.
Houses, mostly. But also teams, systems, processes, and the occasional hard lesson about why the best-laid plans have a funny way of meeting reality head-on.
I'm the co-founder of one of the Midwest's largest homebuilding companies, a CPA, and a PhD — which means I've lived at the intersection of boots-on-the-ground operations and the kind of rigorous thinking that asks why things work the way they do. That combination has been both a gift and a source of productive frustration my entire career.
Here's what thirty years taught me that no business curriculum ever did: organizations don't behave like machines. They behave like weather systems. Small decisions compound in ways nobody predicted. A single hire reshapes culture. A commodity spike unravels a quarter. A policy nobody thought twice about quietly becomes the thing that drives away your best people.
That's not dysfunction. That's how complex systems actually work.
I'm most energized by conversations with people running companies, growing departments, leading teams, wrestling with growth and plateaus and the gap between the plan and the reality. If any of this resonates with how you think about your work, I'd genuinely love to connect.
“I was blown away by how healthy and vibrant my plants arrived. You can tell they're grown with care and intention. The maintenance tips included were a lovely touch, and my home feels more alive than ever.”
Lena M.Interior Designer
‘’From the moment I visited their website, I knew I was in good hands. The customer service was thoughtful, and the packaging was sustainable and beautiful. I’ve already signed up for their care plan!’’
John W.Landscape Architect
From Soil to Soul: What Makes Us Different
Our journey begins long before a plant reaches your hands. We carefully select, nurture, and deliver only the healthiest plants. With our expertise and commitment to sustainability, you're not just buying a plant—you’re investing in a greener future.
Sustainability First
We prioritize eco-friendly practices, from biodegradable packaging to ethical sourcing of every plant.
Expert Support
Whether you're a seasoned plant parent or a curious beginner, our team is here to guide you with tips and care advice.
Fast, Safe Delivery
With Divi Direct Express, your plants arrive fresh and on time—usually in under 48 hours.