BUTTERFLY MOVES

Butterfly Boardroom: Leadership Systems for Complex Organizations A Butterfly Boardroom Original Series

Leadership moments in 60 seconds — the small, almost invisible decisions that quietly reshape culture, strategy, and outcomes long after the meeting ends.

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The Butterfly Moves Newsletter

Every Sunday, one 60-second film lands in your inbox alongside a short essay unpacking the move behind it — and a single prompt to carry into your week. Free. No noise. No funnels.

Every Sunday

The Film

A new 60-second cinematic episode delivered straight to your inbox. One leadership moment. Fully produced. Ready to watch in under a minute.

With Every Episode

The Essay

A short piece connecting the film to the broader Butterfly Boardroom framework — the concept behind the move, and why it matters inside a complex organization.

To Close Each Issue

The Prompt

One question to take into your week. Not a checklist — a single lens to notice something you might otherwise walk past.

"Tiny shifts. Big impact. 1 minute a week to help you make better decisions, calm chaos, and grow a team that doesn't need rescuing."

Free access. Cancel anytime. No spam.

The Series

One minute. One decision. One shift in the system.

Many leaders struggle to see how small decisions shape organizational culture. Butterfly Moves is a weekly series of 60-second films that helps you spot those moments and use them to build more effective teams.

It is the video companion to The Butterfly in the Boardroom. Each short film isolates a single leadership moment and follows its ripples through a complex organization. A new film arrives every Sunday in the Butterfly Moves newsletter, with a short essay and one prompt.

Each episode is a scene, not a lecture: a moment you'll recognize, then reconsider. A conversation in a hallway. A response to a missed target. A choice made in a meeting that nobody marked as significant — until it was.

Chaos theory tells us that small differences at the beginning create completely different futures. This series makes that visible — one leadership move at a time.

"The most consequential decisions in business rarely feel that way when you make them."

What to Expect

Every episode follows the same discipline

01 The Moment

A decision you'll recognize

Every film begins with a real scenario from inside a complex organization — the kind of inflection point that doesn't announce itself as important until afterward.

02 The Move

The choice a leader makes

We isolate the specific behavior — what was said, what wasn't, what was decided or deferred — and slow it down so you can see the structure of the move beneath the surface.

03 The Ripple

What the system does next

The film follows the downstream consequences: how a single sentence compounds through a culture, how a pattern gets reinforced or broken, how small inputs become outsized outcomes.

From the Framework

The ideas behind the series

Each Butterfly Move connects to a core concept from The Butterfly in the Boardroom — the series is where the framework becomes visible in real organizational behavior.

Sensitive Dependence

The first answer sets the rule

How a leader responds the first time a team member surfaces bad news becomes the rule that governs what gets surfaced — or buried — forever after. Butterfly Moves isolates these founding moments.

Strange Attractors

Why culture returns to the same place

Companies don't drift randomly. They're pulled toward familiar patterns by the rules they actually operate on. Each film reveals one of those gravitational pulls in action.

Made For

Operators leading inside complexity — not spectators of it.

Founders and executives who suspect the real work of leadership is quieter and more consequential than the frameworks let on.

Senior operators who've watched a company change from a single sentence and want to understand why.

Leadership teams building shared language around culture and decision-making using the Butterfly Boardroom framework.

Leaders who want a weekly rehearsal for the decisions that actually matter — not a highlight reel of heroic choices.

The Book

The video companion to The Butterfly in the Boardroom

Butterfly Moves didn't emerge from a content calendar. It grew from the book's central insight: the most important dynamics in any organization aren't visible in the quarterly numbers — they're encoded in the small, repeated moments that leaders learn to read, or don't.

Each episode is a way into the ideas Derek Wilder spent thirty years developing and a decade writing down. The films and the book work together — one shows, the other explains.

New Release — 2026 The Butterfly in the Boardroom Chaos Theory and the Art of Growing a Business. By Derek Wilder — CPA, PhD, and co-founder of one of the Midwest's largest homebuilding companies. Order on Amazon